Taylor Swift’s fans have been wearing friendship bracelets to her shows ever since the tour kicked off in March 2023. Why do ...

For Swiss watch startup Norqain, a partnership with the just-completed TCS New York City marathon just makes sense. Freshman ...

After securing the large inflatables, the staff put air blowers on the edges of the bracelets to ensure they stay taut.

Trading friendship bracelets is not just for Swifties, but for stadiums, too!Taylor Swift is coming to Indianapolis for three ...

Detective Sergeant Darren Davies of Northumbria Police revealed Logan MacPhail was sentenced to a minimum of 17 years for the ...

The Indianapolis Metropolitan Police Department is embracing the thousands of Taylor Swift fans that have traveled to the ...

The Eras Tour has officially taken over New Orleans. Look no further than the exterior of the Caesars Superdome. Even the ...

Taylor Swift's influence has extended across the globe, captivating fans from all walks of life, including some members of ...

Taylor Swift paid tribute to her fans for creating the friendship bracelet tradition while on stage during her Eras Tour in ...

Bracelet-making is harder than some of us expected, but IndyStar has hundreds ready to hand out to Taylor Swift fans in ...