To that end, Starbucks recently announced that it's acquiring two new coffee farms in Guatemala and Costa Rica. It plans to ...

Starbucks on Friday announced it hired food marketing veteran Tressie Lieberman to take its top marketing job, the latest in ...

Brian Niccol took over the coffee retailer in September, sending shares soaring. Now he needs to revive the excitement.

The coffee chain is pulling promotional offers through its mobile app to get customers to pay full price for its coffees and ...

Starbucks (SBUX) appoints Tressie Lieberman, a former Chipotle (CMG) executive, as chief brand officer under new CEO Brian ...

Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...

Starbucks Corp. hired a former Chipotle Mexican Grill Inc. executive to lead a key priority for new boss Brian Niccol: ...

If you've ever been tempted to buy one of those eye-catching cups while online at Starbucks, this might make you think twice.

Starbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...

Customers and baristas have been pining for a return of the condiment bar ...

Tressie Lieberman, who has worked with Chipotle, Taco Bell and Pizza Hut, will oversee marketing for the coffee shop giant.

Starbucks holiday season is almost here, and Red Cup Day 2024 is generating buzz. While the exact date remains unconfirmed, ...