In a new update to Steam’s ad policy, Valve incorporates a rule regarding the use of forced ads in games listed on the ...

Valve further enforced its ban on promotional advertising in games on Steam, expanding on previously established rules on the ...

EA’s ambition to use dynamic ads in its games faces a major setback as Valve introduces a new policy ensuring gameplay is ...

Valve has published a dedicated page advising developers on what type of advertising is and isn't allowed on Steam.

Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" page, ...

Valve makes clear companies can still advertise in games. Those awkward billboards and real-world brand cosmetics are still ...

Valve has seemingly introduced new rules that ban games that require users to watch paid ads (or rely on other such ad-based ...

Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming ...

Valve is implementing new Steam platform rules detailing what developers can and can't do regarding in-game ads.

Valve has implemented new rules around advertising, explicitly prohibiting games that force players to watch in-game ...

Valve has always had a strong stance on paid advertising, going as far as to ban games on Steam that have them.

To maintain a user-friendly gaming environment, Valve has reinforced its policy against advertising-based business models on ...