We explore how jewellery brands in India are innovating their festive marketing strategies, focusing on personalisation to cater to evolving consumer preferences amid rising gold prices.
Diwali 2024: Calculating the price of 18K and 22K gold jewellery can feel daunting, but with the right knowledge, one can understand the pricing easily. Here’s a guide to understanding the key ...
24K and 22K. The first one is considered the purest form of gold with a purity of 99.99 per cent. It is too soft to be moulded into jewellery. On the other hand, 22k gold is basically 22 parts of ...
24K gold is used for making gold coins, bars, etc. 22K gold is made for making jewellery, while 18K gold is used for making wearable jewellery like watches, accessories, etc. 24K gold is not very ...