Shoppers were waiting outside stores from midnight to grab a pair of Adidas Yeezy Boost 350s. Within minutes of their release at 09:30 BST, the £180 shoes were being resold online for double the ...
After more than two years of disputes, Adidas and Kanye West have officially ended the conflict. On Tuesday, October 19, the ...
On December 2 nd, Footwear News will honor Kanye West with the “Shoe Of The Year Award", acknowledging the success and cultural imprint of his Adidas Yeezy Boost. “The sneaker releases ...
The release of the Yeezy Boost line in 2015 signaled the start of a fashion phenomenon, with the Yeezy Boost 750 selling out ...
West designed trainers under the Yeezy brand and Adidas said the loss of the business cut sales by €400m (£350m) in the first quarter of the year. Overall, total revenue fell by 1%. Despite the ...