The non-alcohol lifestyle is spreading. Currently 10% of the French beer market is alcohol-free. In Spain it is 25%. And third – the technology has improved by leaps and bounds.
Millennials and Generation Z were more inclined to participate in Dry January this time last year, according to Statista. Among those aged 21 to 24, 75% indicated they were at least somewhat likely to ...
So we have to go and get them or they will go somewhere else." Promoters of alcohol-free wine make much of the notion that it allows non-drinkers – who used to feel excluded – to join in the ...