Blake Lively first launched her company with sparkling mixers — then she expanded with canned cocktails under a sister brand, Betty Booze. Next: mocktails! The non-alcoholic drinks are booze-free versions of existing Betty Booze flavors (sans the bourbon and tequila).

The famous actor is now a cofounder of Bero, a new alcohol-free brand encased in gold packaging. It comes as the non-alcoholic beverage market is booming. After a particularly boozy holiday season nearly three years ago,

Many celebrities have been made a mint hawking liquor, but Tom Holland is bucking the trend by launching an alcohol-free beer, BERO. Holland first embraced the sober life after dipping his toe to ditch drinking for Dry January in 2022,

My first year sober was really difficult, and had I had Bero, I think it would have been easier,” said Holland, who stopped drinking in January 2022

For Tom Holland, sobriety didn’t just change his life—it inspired his first business venture. Today, the Spider-Man actor is launching Bero, a new line of non-alcoholic beers, in collaboration with Imaginary Ventures and seasoned brand-builder John Herman.

Man' star opens up about his sobriety, support, and how he's paying it forward with a new beer he hopes will make everyone feel welcome.

A Champion of Indulgence & Moderation, it's a Beer that Does Both NEW YORK , NY Oct. 16, 2024 - At a time when consumers crave better choices, a new standout makes its debut. Introducing BERO: a premium non-alcoholic beer brand crafted for those who seek a more balanced lifestyle,