In addition to all these associations ... it seems increasingly unlikely that after two decades Gatorade will ever be bringing this vintage flavor back. But for customers who really want it ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that ...

It's getting warmer out and a new Gatorade flavor would go a long way to keeping us all hydrated as the days get longer and ...