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Amazon's new visual search features follow its previous investments in its search capabilities. In July, the company rolled out its generative AI shopping tool, Rufus, to all U.S. shoppers.

Amazon is introducing its new AI Shopping Guides feature. It promises to help shoppers better search through the e-commerce, giant’s virtual marketplace. It would also help sellers by working ...

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and the guide option will appear in the search autocomplete suggestions if available. The guides can also be accessed through the “Keep Shopping For” card on Amazon’s homepage. The company ...

Amazon Prime is a paid subscription service that, in our opinion, triumphs over all the others. Its shopping benefits are second to none, and having a Prime membership is most commonly associated ...