In my home, I personally mainly use Apple TVs. It’s not because Apple TVs are necessarily better than Fire TV Sticks, however. I mainly use Apple TV boxes because I have so many other Apple devices.
and long-term support justifies the cost — something I've never experienced with my Chromecast or Fire Stick. The Apple TV 4K 3rd Gen offers stunning visuals with Dolby Vision and HDR10+ support ...