The exchange4media group hosted the 11th edition of the Indian Marketing Awards (IMA) on Wednesday, January 29, in Mumbai. At the glamorous awards night, Procter & Gamble took home four coveted metals ...

At the star-studded awards night, Britannia secured six coveted metals for its outstanding and impactful marketing strategies ...

Gozoop Creative Digital has bagged the mandate of MOD to provide integrated marketing solutions to manage the brand’s ...

Finally, they're affordable. Lindsey explained that consumers feel like the bags help them achieve a certain status — known in marketing as a product's "badge value" — without breaking the bank.