Collis, David J. "Birds Eye and the U.K. Frozen Food Industry (A)." Harvard Business School Case 792-074, February 1992. (Revised December 1994.) ...

The NHS advises that it’s best to use any frozen chicken up within three to six months depending on the pack's instructions. Birds Eye goes on ... within 24 hours. The food company points ...

However, when Birds Eye revealed the latest incarnation of the face of their product, many on social media had a surprisingly strong reaction. On Monday the frozen food manufacturer introduced the ...