Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand tha ...

The Duke Blue Devils star became the first men's college basketball player to sign an NIL deal with the iconic brand.

Cooper Flagg, the Blue Devils' 6-foot-9 forward, is signing an NIL deal with Gatorade. He is the first men's basketball ...

Duke freshman superstar Cooper Flag becomes the first men's basketball player to sign with Gatorade, adding to his portfolio ...

Former 2,000-point NC State basketball scorer Julius Hodge is unbeaten as a head coach, not counting his team's exhibition ...

Click here to learn more about the NBA's partnership with Gatorade. 2. When was the NBA G League established ... Go ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

Flagg finished with 18 points, seven rebounds and five assists on 6-of-15 shooting in Duke's 96-62 win over Maine.

Cooper Flagg is months away from joining the NBA, and scouts are already salivating, comparing him to Kevin Garnett and ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...