A s much as beauty editors, makeup artists, and the general makeup-wearing public are over trends that reference the whole glazed-donut cinnamon-bun-swirl cocoa mousse cream soda

Credit: @daniellejinadu; @irislaw; / Cindy Ord We may have only experienced a few weeks of 2025, but the year's makeup trends have already cemented themselves into the zeitgeist. I'm not too surprised,

Shimmer and sparkle are back, super-dewy skin is (still) in, and velvety, neutral-brown lip liners are finding their way back into our makeup bags. We’re nearly 25 years out of the Y2K era, yet modern fashion and beauty trends reflect that distinctly frosted period of American life more than ever,