For more than a century and a half, Campbell’s Soup has been synonymous with American kitchens. Its iconic red-and-white cans have graced pantry shelves, been immortalized in Andy Warhol's art ...
The company's soup cans have served as inspiration to pop artist Andy Warhol Top executives at the 155-year old Campbell Soup Company plan to change the iconic firm's name to The Campbell's Company.
After years of declining soup sales, Campbell’s redesigned its iconic soup can for the first time in 50 years. The company’s strategy to revitalize its namesake product has paid off.
The maker of Campbell’s Soup has sued a New York rival, accusing it of copying the South Jersey firm’s iconic soup can. But the lawsuit does more than assert a trademark violation. It also ...