Known to be one of the most coveted sneakers of all time, Nike Air Jordans have carved out a niche for themselves. First ...

before the Jordan 1 was introduced. Before the 1984-85 season, Nike signed an unproven MJ to a five-year deal worth more than three times the richest contract at that point. But that wasn't the ...

"The current activity is eerily familiar to 2015 and 2016 when Nike stretched the Jordan brand to near over saturation, in order to offset lack of newness in other categories," Poser wrote.