“For us to sort of open up into the other side and bring sort of that brand to life too, and really being intentional with ...

The gadget section is a playground for tech enthusiasts and casual shoppers alike. From quirky phone accessories to handy ...

Lego is now seen as one of the most creative ... It is now recognized as the top toy company in the world and the strongest brand overall. Many books and studies detail the company’s methods.

among items on display are fun Lego re-creations stemming from traditional Chinese culture, including the Forbidden City, Peking Opera masks, Suzhou double-sided embroidered fans, the Terracotta ...

A new Lego store will be opening its doors in the Bristol area next month. The new shop - which will be the second Lego store ...

The name Lego is an abbreviation of the two Danish words "LEg GOdt", meaning "play well." It is a mantra that the Danish company has followed for more than 80 years. The Lego brick in its current ...

On the hunt for the best new Lego sets ? You’re in the right place. With almost too many Lego releases to keep up with, we’ve taken the liberty of hand-picking some of our favourite new sets to help ...

"As I am in the middle of China, I can say that Shanghai is very busy as usual. It is still the place where you can build ...

It was the owner’s son, Godtfred, who saw the immense potential in LEGO bricks to become a system for creative play. This mindset was essentially the birth of the brand, and by by 1954 the LEGO ...

Once fully built, the 720-piece Shadow the Hedgehog Lego set is 8 x 7 x 8.5 inches. While it's not a massive display model--the eight-inch height includes the stand--it's certainly one of the more ...

The Monaco GP is one of the most iconic races on the calendar, and the trophy remains mostly unchanged each year: a simple ...

Watch on Deadline First introduced in Denmark in 1932, The Lego brand has continued to engage audiences around the world with the company’s expansion into feature films more than a decade ago ...