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Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...

Here is the new format for retail marketing: Retailers have to replace the outmoded 4Ps model of marketing based on Product-Price-Promotion-Placement with the 4Es format of Experience-Exchange ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Cisco is the dominant vendor in enterprise networking, and under CEO Chuck Robbins, it continues to shake things up. Its most recent mega-acquisition is its $28 billion purchase of Splunk, a bold ...

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Cisco will spend between $700 million and $800 million in the first quarter of its 2025 fiscal year. Cisco Systems confirmed massive layoffs Wednesday with plans to cut about 7 percent of its ...

Cisco EVP and COO Maria Martinez is leaving on the heels of a companywide layoff notice impacting 5 percent of the global workforce, and as Cisco’s pending $28 billion acquisition of Splunk looms.

The Price to Earnings (P/E) ratio, a key valuation measure, is calculated by dividing the stock's most recent closing price by the sum of the diluted earnings per share from continuing operations ...

THE Department of Social Welfare and Development (DSWD) urged recipients of the Pantawid Pamilyang Pilipino Program (4Ps) to register with the Philippine Identification System (PhilSys). "The PhilSys ...

Once he felt ready to interview, landing a job — a senior product manager at Cisco — took two months. It came with a starting pay of $180,000. This is the résumé that Kulkarni used to apply ...