Coca-Cola is one of the companies that has excelled in this area. I just returned from spending two days at the Coca-Cola Company headquarters in Atlanta, where I was a speaker at the IABC ...

Coca-Cola is aiming to hit the higher end of its organic sales forecast for 2024 as growing demand for its higher-priced ...

Coca-Cola said on Wednesday it expects annual organic sales at high-end of its previous range after posting a surprise ...

Every brand logo tells a story, and has a story behind it. Logo expert weighs in on the most iconic examples logos and how ...

Coca-Cola, the second largest drinks company in the world, is struggling to get a foothold with Gen Z consumers, experts have told Newsweek, after it announced it would be ending one of its new ...

Coca-Cola Spiced wasn't the hit the company hoped it would be among consumers. Just six months after launching the new flavor, Coca-Cola is pulling it from store shelves, even though the spicy ...

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Coca-Cola Co. has decided to discontinue its recently launched flavor, Coca-Cola Spiced, after just over seven months on the market. The Atlanta-based beverage giant announced the decision on ...

Coca-Cola said Tuesday it would be pulling a product in less time than it takes for a soda to go flat. The Atlanta-based beverage giant said in a statement to USA TODAY that Coca-Cola Spiced will ...

Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the end of a disappointing attempt to attract younger drinkers. The company ...