Coca-Cola is one of the companies that has excelled in this area. I just returned from spending two days at the Coca-Cola Company headquarters in Atlanta, where I was a speaker at the IABC ...
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Diet Coke is “complementary” to Coca-Cola Zero, says the business’s UK marketing lead, as the brand launches a new campaign designed to broaden Diet Coke’s appeal.
While it may not have matched New Coke as an exceptionally ill-advised and short-lived new product, Coca-Cola Spiced ... the company rushed the original formula back onto the market — but ...