If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Badges and logos are supposed to be simple symbols or graphics that are meant to represent something else, and in the ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Business rebranding should also reflect the new ways of working in a post-COVID world. Flexibility, work-life balance, and ...

and executives at some of the biggest companies are speaking out — with former Starbucks CEO Howard Schultz urging a peaceful ...

What's behind the often cryptic symbols used by historic watchmakers? Here are some that are particularly interesting or ...

CASGEVY™ approved for the treatment of patients 12 years of age and older with sickle cell disease (SCD) and transfusion-dependent beta ...

At the heart of every business lies a vision—a unique spark that sets you apart and drives you to build something meaningful.

Incorporating promotional products into your marketing strategy can significantly elevate your brand presence and customer ...

The global matcha market is predicted to jump from $2.3 billion this year to $2.89 billion in 2028. But is quality falling ...

New York-based Logos Living Capital has acquired eight Commonwealth Senior Living properties previously owned by Invesque.