If you’re building a brand, you’re building a reputation. But should it be all about you, or should it stand alone? Read this ...

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

When designing a logo, the color you choose plays a pivotal role in shaping the way consumers perceive your brand. Red is one ...

What's behind the often cryptic symbols used by historic watchmakers? Here are some that are particularly interesting or ...

Businesses project professionalism and reliability by aligning key brand elements—logo, tone, color scheme, ethics, and overall aesthetic—with their target audience. Incorporating these into your ...

Generative AI is still wonky mimicking advertisers’ style guidelines, but these marketing tech startups are working on it.

But including your own brand logo on your clips is fine ... Reels with the TikTok logo if you’re looking to reach a broader ...

The city first paid Illinois-based Perkins & Will $201,000 to handle the project, which it did until the beginning of 2024, ...

It’s not just about plastering your logo ... Create engaging content such as behind-the-scenes videos, interviews, or social media campaigns that highlight the synergy between your brand and the ...

In recent years, it's often seemed like Tesla CEO Elon Musk has been too busy auditioning for the role of the next James Bond ...

You don't have to live at an estate to name your house, y'all!

The Samsung QN90D is one of the more affordable of the brand’s 2024 TVs, with competitive pricing and screens to meet every ...