It’s been proven that buying diamond jewelry online can generate deep discounts for buyers. Savings can even reach up to 50%!

When we think of Black Friday, we think of shopping for the most splurge-worthy items on our wishlist. This often looks like adding a new TV, laptop, headphones, and other electronics to your cart ...

It's not often you find a diamond tennis necklace on sale, but would you look at this masterpiece? I also love that The Diamond Store sends packages discreetly so no surprises spoiled ...