Smart clothing – shirts ... s hoops team uses the Sensoria Fitness line of sports bras (which contain a built-in, washable sensor that connects to the company’s own or other apps) and the ...

This development in Peloton's marketing transformed it from a fitness company to a close-knit community. For many years, fans ...

An assortment of men’s and women’s fitness apparel and accessories, including shoes, socks and water bottles, was introduced ...

Companies are responding to demands ranging from casual attire for hybrid work arrangements to athletic apparel catering to fitness enthusiasts. The integration of advanced technologies is ...

The fitness company continues to expand its third-party partnerships as it seeks to strengthen its turnaround momentum under a new CEO.