Frame Denim - Search News

Alix Earle Is Bringing Back Skinny Jeans with a New Campaign and Collaboration for Frame

Frame, which was founded as a denim company by Erik Torstensson and Jens Grede in 2012 and has since grown to include womenswear and menswear, has also collaborated in the past with Karlie Kloss, Imaan Hammam, Claudia Schiffer, Jordan Barrett, Lara Stone and Ben Gorham.

People · 6h

Unofficial Gen-Z Spokesperson Alix Earle Declares That Skinny Jeans Are Back with New Frame Denim Collection

Alix Earle and Frame just launched "The Alix" skinny jean with a daring campaign starring the social media star and photographed by Get all the details on the launch. A portion of the sales will be donated to Habitat for Humanity of Greater Los Angeles as the city recovers from the Palisades wildfires.

W magazine · 10h

Alix Earle Is the New Patron Saint of Skinny Jeans

The social media star talks the controversial silhouette, the TikTok shutdown, and the one shoe trend you’ll never see her partake in.

Alix Earle Champions the Return of This Divisive Millennial Denim Trend

Is 2025 the year of skinny jeans? It is if Alix Earle has anything to say about it. The Gen-Z social media maven teamed up with Frame to unofficially declare that the divisive millennial-loved trend ...

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Carolina Herrera Makes Denim Debut With Frame Collaboration

Vibrant, feminine denim pieces, of course. Supported by the refined expertise of Frame, Carolina Herrera has released its first-ever denim capsule collection. The collaboration coalesces the ...

ELLE1y

The 20 Best Denim Brands To Know In 2025: From Affordable To Luxury

Just take our word for it - this denim is too good to not be snapped up. With all of the style sensibility that Scandis have become known for, Frame is a denim brand that has perfected the best ...

AOL1mon

The Frame Le Jane Jeans Are Every Tall Woman’s Dream Pants—Here’s My Honest Review

I’m a sucker for a Canadian tuxedo, and Frame’s Le Jane jeans are practically begging to be paired with a denim button-down blouse. I like to really lean into the Western vibes when I wear ...

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