Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Here's Cooper Flagg's Gatorade deal explained, including what to know about the Duke star's historic NIL partnership.

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

"For me it was a huge opportunity coming from a family that drank Gatorade pretty much my whole life," said Flagg, a versatile 6-9 guard-forward. "I grew up with my brothers drinking Gatorade ...

Gatorade and Delta -- are the most recognized by the league's fans in the fourth annual Sponsor Breakthrough study fielded ...

I very much wanted to like Gatorade's Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use a little more hydration in the ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college basketball athlete. The deal was announced Tuesday as ...