Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...

Cooper Flagg, the 17-year-old basketball star, has endorsement deals with Gatorade, New Balance and New Era before his first ...

Gatorade and Delta -- are the most recognized by the league's fans in the fourth annual Sponsor Breakthrough study fielded ...

No one likes a warm drink! So when I discovered RTIC's Halftime Cooler ... Depending on where you take it, you can pour water ...

For the 2024 Gatorade Men's Player of the Year, it only makes sense the energy drink brand inked Flagg's major deal. Here's the teenager's Gatorade partnership explained, including what to know ...

In a landmark deal that showcases his meteoric rise, Duke freshman Cooper Flagg has signed an NIL agreement with Gatorade, making him the first male college basketball player to pa ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first men’s college basketball athlete. The deal was announced Tuesday as ...