The invention of this electrolyte-filled beverage essentially created a new subgenre of drink, with copycats like Body Armor, ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

But what really shocked viewers was the moment two crew members poured Gatorade over the “My Heart Will Go On” singer. The introductory video, posted via NFL on NBC’s YouTube channel after ...

Duke freshman and Maine native Cooper Flagg is signing an NIL deal with Gatorade, making him the sports drink giant’s first ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Duke freshman Cooper Flagg signed an NIL deal with Gatorade on Tuesday, making him the first men's college basketball player ...

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

Duke freshman Cooper Flagg signs a historic NIL deal with Gatorade, marking his rise in the sports marketing world and the evolving athlete endorsements landscape.

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

Duke freshman Cooper Flagg, the projected No. 1 pick in the 2025 NBA draft, has reached an NIL (name, image and likeness) deal with Gatorade.