"It is true that the emergence of Prime in the category took some share from Gatorade, [though] less than other brands in the category or less proportionally to the size of the brand," he said on ...

It hasn't officially been measured to this point in his career, but there are several reports that it is over seven feet.

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand tha ...

I very much wanted to like Gatorade’s Fast Twitch energy drinks ... which is not a water bottle size I’m sure I’ve ever seen in the wild. I’m going with roughly 24, holding true to my ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

A global soccer tournament organized by Gatorade and UEFA Champions League for male and female players between 14-16 years old that fosters young talent across the world. The top teams in the ...

Available exclusively on Gatorade.com, Gatorade iD now offers next level AI design technology through a collaboration with Adobe Firefly so athletes can personalize their own one-of-one signature ...

Duke freshman superstar Cooper Flag becomes the first men's basketball player to sign with Gatorade, adding to his portfolio ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...

Shedeur Sanders is making waves in college football with a $5.1 million NIL valuation, sponsored by major brands like Nike, Gatorade, and Google. He aims to become the first NFL player with a ...