Gatorade has been branching out into new categories, including unflavored water, to keep up with consumers' changing tastes and tougher competition. Rivals like Prime Energy and Coca-Cola's ...

Gatorade's foray into electrolyte-infused water has caused an unenviable uproar after many consumers called out the iconic ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope ...

Baxter, which makes around 60% of the IV solutions used in the US daily, announced that it has restarted its ...

Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

In the game Bolt had to drink Gatorade to enhance his performance while water slowed him down. Attorney General Xavier Becerra said the game made "misleading statements" about water. The app was ...

17, 2024 /PRNewswire/ -- Gatorade today announced the launch of Gatorade Hydration Booster – a new electrolyte drink mix designed to be the perfect all-day hydration hero. Gatorade Hydration ...