Focus on building genuine connections based on shared values ... The post 3 steps to an authentic brand: Identity, intention and implementation appeared first on MarTech.

Building a genuine personal brand on social media ... Consistency is Key To build an authentic personal brand on social media, consistency is paramount. Your brand should be consistent across ...

The retailer's store replica quickly went viral, but fashionistas told Newsweek that dupes are a potential threat to business.

Craft authentic messaging: Develop a brand voice and key messages that reflect the real language and concerns of your audience. Avoid corporate jargon in favor of words that feel genuine and ...

Your brand's PR strategy will map out the way you share your continuing story. It will lay the groundwork for your plan to communicate and interact with your audience in a genuine and authentic way.