From Akshaya Tritiya to Diwali, Tanishq is one of the major jewellery brands that is tuned into India’s festive pulse, says Pelki Tshering, Chief Marketing Officer of the brand.
We explore how jewellery brands in India are innovating their festive marketing strategies, focusing on personalisation to cater to evolving consumer preferences amid rising gold prices.
“The aspiration and desire for gold jewellery in Kerala ... forming the seed capital that fuelled it, as women offered their ornaments up, to be melted, sold and otherwise used to raise funds and keep ...
Till now in 2024, the price of gold has exhibited a consistent upward trend, shattering multiple price milestones along its ascent. Projections suggest that the price is poised to breach the Rs 80,000 ...