Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In ...

I am not a fan of anything artificially grape, but I gave Grape Gatorade Fierce a shot. The smell brought me right back to my ...

This light, pastel purple drink is one of Gatorade's more exotic flavors. But there's a reason you find these bottles so often gone from the shelf. Riptide Rush has a grape-like taste with a twist ...

A nationwide social competition saw sports drink brand Gatorade reach out to China's 300 million-plus basketball players in order to drive sales and expand its fan base. As Gatorade is a sports ...

How long can we wait for them to discover this?” Grape growers across the U.S. want consumers to not only drink more wine, but to make sure the wine they’re consuming is actually produced from ...

promotes the new products such as Gatorade’s new Prime – a 4oz punch that includes 25g of carbohydrate energy. Consumers can also learn about the Perform drink, which has 25 calories or ...

Leading the crowd in a “Let’s Go Buffalo” chant, he wore a sash that read “Grand Poobah” across his chest, and was seen downing a shot of Gatorade out of a bowling ball. Later ...

The ads take a take a direct shot at Gatorade and feature other star athletes who are also investors in the brand, including James Harden and Kristaps Porzingis. It's just the lastest creative ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...