Budget-conscious buyers looking for luxury alternatives have flocked to Walmart’s Birkin bag look-alike, nicknamed the “Wirkin.”

The leather bag, called the "Wirkin," is a budget-friendly alternative to the Hermès Birkin, which start at around $10,000.

In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.

The iconic Hermès handbag comes at a high price-point if you can even get your hands on one. What happens if you can pick up something similar at Walmart?

The rise in dupe culture has infiltrated the luxury market, with counterfeits getting more sophisticated in recent years.

The world biggest retailer Walmart launched handbags that look similar to Hermes. While unrelated to the Birkin - TikTok has fallen in love with the $78 product.

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