Hot Wheels is celebrating the 10th anniversary of the Premium Car Culture series in 2025, and it's bound to be amazing. But ...

Discover the excitement of unboxing the Hot Wheels B Case featuring the highly sought-after Super Treasure Hunt! This video showcases the latest cars, including rare models, from the collection. Watch ...

The second Hot Wheels anniversary set for 2025 is coming up, and this time, we're getting four licensed castings inside, with ...

See amazing Star Wars™-inspired Hot Wheels® character cars and a world of replica diecast starships and playsets. And don't miss the reveal of the life-sized, fully operational Hot Wheels ...

some with well-known characters. One of the key aspects of Hot Wheels' success was making them go fast. That meant special designs for the cars and the tracks they ran on. Conventional toy cars ...

The Mattel toy’s enduring popularity after 56 years stems from its cross-generational appeal and connection to car culture.

or a Star Wars or Toy Story character car. That variety is one of the highlights of the job, according to Jun Imai, who has been at Hot Wheels for 14 years and leads the transportation design team.

it’s a car with some unique character that screams at you without a wild, eye-popping paint job or engine sticking out of the ...

"I never thought that someday, something I have created would end up as a Hot Wheels car." Shashank Shekhar The TRX concept appears particularly well suited to becoming Hot Wheels diecast car in 1 ...