The Ube colour collection by Huda Beauty is inspired by the bright purple root vegetable that is popular in the Philippines - ...

Huda Beauty's new purple-toned collection is already sending social media into a spin. Here's why. Read more on Grazia.

As well as keeping your makeup in place, the right powder can give the skin a smoother look, and even brighten areas of dullness like the under-eyes. I hadn't used the Huda Beauty Easy Bake Loose ...

The Ube Collection, launching on January 15, offers all the makeup magic of Huda’s beloved products in a vivid lilac shade, designed to brighten the skin and add a flush of colour.

Baking involves placing the powder in areas you do not want to budge ... on areas needing an instant shine solution. Brands like Huda Beauty and Laura Mercier have reacted to a growing demand ...