Gatorade has come a long way since 1965, when it was first invented at the University of Florida as a drink for athletes. In the early days, it didn't exactly taste great - some athletes that drank it ...

The recipe is simple: One part Gatorade “glacier freeze” flavor ... “You don’t imagine it because you’re not used to those two flavors together. I didn’t really know what to expect.

Distribution of IV fluids to most hospitals nationwide were reduced 40-60% after the nation’s largest manufacturer was hit by Hurricane Helene. The Baxter North Cove facility in Marion, N.C ...

Apex Friendship running back Jaden Avery has been a prolific workhorse. The 5-foot-9, 185-pound senior has carried 250 times ...

In the latest revelation, PepsiCo’s Gatorade has launched a generative AI-powered design experience on its iD free membership platform in collaboration with Adobe Firefly. Adobe's unique ...

Duke Blue Devils freshman star Cooper Flagg made history on Tuesday morning, as he became the first men's college basketball player to sign an NIL deal with Gatorade, the brand announced.

Duke basketball player Cooper Flagg is the top earner in college hoops. This week, he got even richer by landing a historic ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 5 hours 48 min ago By Jesus Lara - 6 hours 4 min ago By Jack Neff - 7 hours 53 min ago By Bradley ...

Gatorade has announced the signing of Cooper Flagg, the 2024 Gatorade Best Male Player of the Year, to its elite athlete roster as he prepares for his debut season at Duke University. This partnership ...

Flagg's profile grew even larger on Tuesday, as Gatorade announced he is the first men's college basketball player to sign an NIL deal with the brand. He joins an impressive list of stars in the ...