To further build on the recently launched Lean Cuisine brand purpose: to feed the greatness in every woman, the brand introduced the #WeighThis search filter to transform the ?diet? conversation into ...

After six years of sales declines due to a negative association with the word "diet", Lean Cuisine needed to change consumer perception of the brand. Lean Cuisine conducted a social listening analysis ...

Lean Cuisine prepared frozen meals are being recalled ... and since they’re made to be frozen and kept for months, there’s a good chance there’s a lot of these meals sitting in home freezers ...