The campaign combines mobile, digital, social and traditional media such as events. The mobile aspect lets teens sign-up to receive text messages on their mobile phones about back-to-school sales and ...

Participants opt-in to receive text-message alerts with fashion ideas, special store offers and sales. "Yes, mobile marketing will be part of our back-to-school campaign this year," said Kate ...

As the holiday shopping season drew near, JCPenney saw some healthy trends in its operations and customer gains — even in the face of continuing challenges with sales. The Plano-based retailer, after ...

The Home and Kids divisions were both strong performers during the back-to-school period as the department store chain ... with customers earning and redeeming rewards at much faster rates,” JCPenney ...