The mobile aspect lets teens sign-up to receive text messages on their mobile phones about back-to-school sales and special offers at JCPenney. "We want to create a campaign with a 360 approach ...

As the holiday shopping season drew near, JCPenney saw some healthy trends in its operations and customer gains — even as it still faces challenges with sales. The Plano retailer, after help from back ...

Participants opt-in to receive text-message alerts with fashion ideas, special store offers and sales. "Yes, mobile marketing will be part of our back-to-school campaign this year," said Kate ...

The Home and Kids divisions were both strong performers during the back-to-school period as the department ... rewards at much faster rates,” JCPenney Intermediate Holdings reported in its Q3 ...