Jordan Brand has already begun celebrating the 40th anniversary of the Air Jordan 1. It has officially been four decades since Chicago Bulls guard Michael Jordan changed the game with his first ...

which together comprise half of the selection of Footwear News' rearview Jordan sneakers of the year. The story doesn't end with reissues, though, as Travis Scott continued to be a force and a ...

For four decades, NBA legend and former Chicago Bulls shooting guard Michael Jordan has proven himself to be just as unstoppable in the sneaker industry as he was on the basketball court.

These shoes were both sold in limited releases, so why did Jordans become so much more expensive? It all has to do with the value of the Jordan brand and how it makes and markets its iconic sneakers.