Korea has four distinct seasons, is surrounded by the sea on three sides, and has a natural environment with more mountains than plains. In this environment, Koreans have developed an excellent and ...

SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

Celebrating its tenth anniversary, South Korean fashion brand ADERERROR has revamped its retail space in Seoul‘s increasingly ...

Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

or while just going to the store, you think, “dang, I wish I could look like that”, but you know the outfit is head-to-toe designer labels, and you don’t have a small fortune to spend on a completely ...

Fast-fashion brand Brandy Melville's Korea debut draws backlash — not for its sizing, but for speaking English Brandy Melville, the fast-fashion giant known for its “one-size-fits-most” clothes and ...

Korean celebrities are expanding their reach into fashion and beauty by launching their own brands. Though many celebrity-launched brands seem to disappear without much success when the products ...

Joan Vos MacDonald is a New York-based writer who covers Korean media. The futuristic fashion show Runway To Seoul debuted on Sept. 23 with an elegantly entertaining mix of k-media, fashion and AR ...