Celebrating its tenth anniversary, South Korean fashion brand ADERERROR has revamped its retail space in Seoul‘s increasingly ...
Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...
SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...
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The store, located in the hip Seongsu-dong locality, saw snaking queues and products flying off the shelves in its first week ...
With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...
South Korea kicked off its annual winter shopping festival Wednesday, a 45-day nationwide event aimed at drawing foreign ...
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