Celebrities shape fashion, beauty industries with own brands
With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...
BBC6 年
Flowerboys and the appeal of 'soft masculinity' in South Korea
The superfan who moved to Korea for K-pop What do non-Koreans love about K-pop? Who are BTS and why are they so important Packs of confident young men saunter into the salon and then leave with ...