If there weren’t enough skincare products to follow in the United States market, beauty buyers are all about Korea for snagging their lotions and potions. And, rightfully so. Serious Korean ...

Erica Choi, co-founder of Superegg and a licensed esthetician, explains what glass skin is and how to unlock a clear ...

Kline + Company state in its recent K-Beauty report: “After a temporary decline in the early 2020s, driven by shifting ...

Behold yet another product that has made me love products with snail mucin ... rinse and you're done! Krave Beauty is a Korean woman-owned small biz that aims to make skincare easy and stress ...

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The Korean Beauty industry, more commonly known as 'K-beauty' has inspired products on the western market for many years. With a focus on brightening, hydrating, and evening the complexion ...

The South Korean sweep over Filipinos not only happens in food, pop culture and fashion, but more so in skincare.

Unlock radiant skin secrets! Know the differences between Korean and Japanese skincare routines. Find out which one reigns supreme for achieving glowing, healthy-looking skin.