Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

In the course of its work it has spent millions commissioning product and fashion designers, artists, architects and even chefs to rework and update everything from teacups to doorways. But the first ...

The second annual event, organized by WWD Korea and the Seoul Business Agency, celebrated Korean culture with fashion shows, ...

From K-pop to K-fashion, there has never been a time when Korean culture has been more enthusiastically consumed and beloved by fans overseas (there’s also good reason to visit – see our Seoul tour).

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...