Premiumization is a strategy employed by LF Corp., another leading local fashion retailer, to compete in the Asian market ...

SEOUL, Jan. 13 (Korea Bizwire) — In a significant shift from K-Beauty’s initial value-focused approach, Korean fashion ...

and the Hwangnidan Street in Gyeongju—wearing hanbok from rental stores has become one of the most popular tourism activities for Korean youths. In addition, numerous fashion brands have released ...

In the course of its work it has spent millions commissioning product and fashion designers, artists, architects and even chefs to rework and update everything from teacups to doorways. But the first ...

From K-pop to K-fashion, there has never been a time when Korean culture has been more enthusiastically consumed and beloved by fans overseas (there’s also good reason to visit – see our Seoul tour).

With their hands-on involvement, celebrities are proving their brands can grow beyond fandoms to make a lasting mark Korean ...

The Australian War Memorial's misrepresenting Chinese clothing as traditional Korean attire is sparking controversy. Despite ...