International denim brand Lee Jeans unveils Piolo Pascual as its new Philippine brand ambassador, embodying the timeless appeal and versatility of Lee's iconic denim.

Actor Piolo Pascual serenaded his thousands of fans in his fan meet in Robinsons Manila courtesy of his latest endorsement.

Kontoor Brands, the owner of Lee and Wrangler jeans, debuted on the New York Stock Exchange on Thursday. Shares in the spin off from VF Corp fell more than 7% on the first day of trading.