At the heart of all the events lies the brand’s overall mission: to highlight the importance of play. Lego 90th birthday event in Seoul “When my great-grandfather founded the company 90 years ago, he ...
Into this late-’90s vacuum left in the wake of the 8-bit home computer revolution came LEGO’s Mindstorms kits, a box of interlocking goodies with a special programmable brick, which gave kids ...