School yourself on the history, study the terminology and shop every fit from the most storied brand in blue jeans.

This week in Germany the denim giant launched the Levi's Jeans Fit Guide powered by Amazon's Alexa technology. Through an interactive voice-driven questionnaire, Levi's aims to help consumers in ...

Described by one GQ US contributor as “ better than vintage ”, Levis' recent ‘555’ design takes cues from early roomy designs ...